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Madeleine Buckley is an editorial assistant at Adventure Publishing Group. She writes for the Pop Insider and the Toy Insider, and contributes to leading toy industry magazine The Toy Book. She considers herself a movie score enthusiast, proud Ravenclaw, mediocre knitter, and true-crime podcast binger. You can find her at the movies at least once a week, and you can find her thoughts about them on Twitter @buckley_maddie.
That’s right folks, Hatchimals is back!  And this time they’re a total mystery.  Hatchimals Mystery were just released and are already climbing the toy charts.  Here’s the best part; you have no clue which Hatchimal you’re going to get until it hatches.  It’s a total mystery!  What we do know, for sure, is that these new guys are super fluffy (fluffier than the older ones) and they’ll actually be able to learn and speak your name!  Plus, there are 4 different ones you could hatch…like Bunwee, Pandor, Hedgyhen, and Elefly.  Collect all 4!  Learn more here.
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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, bed sheets, coffee makers, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
New moving eggs! Forever babies! Secret accessories! HatchiBabies have arrived – and they have so many surprises for you! For the first time ever, you could hatch a boy or a girl! To find out who’s inside, hug, tap, snuggle and pat your HatchiBaby’s egg. When they hear you, they’ll respond with cute sounds! The more you play with these forever babies, the more EGGcited they get! Place the egg on a table and it will really move on its own! When you see rainbow eyes shine through the shell, you’ll know your HatchiBaby is ready to hatch – but they can’t do it without you! Rub the egg to encourage them, and peel back the shell – the secret message inside will reveal if you’ve hatched a hatchiboy or hatchigirl Cheetree! (Don’t forget to fill out the birth certificate!) As you pull out your HatchiBaby, their big color-changing eyes will tell you how they’re feeling, their beaks will move and they’ll rock back and forth – they come to life! Now you can reach into the shell, lift out the highchair, and peel-to-reveal four hidden interactive accessories: a rattle, bottle, hairbrush and cuddle buddy! Use them to feed, burp, tickle and snuggle your baby! The more you play, the more responses you’ll unlock! Teach your baby to talk or play new games like “peek-a-boo!” The best part is: these Hatchimals remain babies forever! With big, adorable eyes and cute hair bows, Cheetree HatchiBabies are adorable additions to your hatchifamily! Bring home a bouncing HatchiBaby of your very own and discover a whole world of surprises!

Now this is the house of all doll houses! Your kiddos loved their LOL Surprise Dolls all last year (and this year too), but this year it’s all about the giant 3-foot by 3-foot 3-story LOL Surprise House that has a working toilet, lamp, outdoor patio that changes from day to night, a helipad, a swimming pool they can fill with water, a sandbox, and so much more!  Plus, it even comes with an exclusive new family.  Learn more details here.


It comes with one doll too, but here’s the fun twist—you don’t know which one you get until you pull, twist and pop the popper she’s in to find out who the mystery guest will be. The surprises don’t stop there though, there are also three gifts to unwrap. Who knows where they’ll take this party crowd. Designed for kids ages 4 and up, it’s a fun toy to pull out for parties, playdates and anytime they just want to have some fun.

This toy is already a huge hit so if you want it you better act fast. It is basically your own personal robot that can sneak up on people and project your voice in different settings to send a message, pick up lightweight objects (think your phone) and bring it to you, he can even sneak up on conversations and you can listen to what people are saying. This robot is sure to be the recipients new best friend. Just be warned that you might be being watched now.
Meet Fingerlings Hugs- they’re softies when it comes to affection! Their long arms are perfect for big Hugs and these cuddle monkeys never want to let you go! They’ll have supersized reactions to all of your actions. From burps to toots to laughs, there’s never a dull moment! They’ll show you how excited they are when you throw them in the air, swing them, tickle them and turn them upside down! They’ll even repeat what you say in the funniest ways. Rock them to sleep, or watch them kiss you for as long as you want! Share the love with Fingerlings Hugs.

You better watch out…because, let’s face it, Christmas is around the corner.  It’s never too early to get a jump start on the coolest gifts for kids.   There’s nothing worse than being under the gun, while people continually post the countdown to Christmas on social media (the stress is real!).  We’ve scoured some of the top toy wish-lists and all-around great gift ideas .  As a result, we’ve uncovered the best selling toys and games from the top toy retailers  – and found the best prices so you don’t have to.  Shop some of the best toys below!


Kano, a company that strives to produce educational toys that teach STEM, procured a licensing deal involving the Harry Potter franchise in 2018. As a result, they introduced the Harry Potter coding kit. Kids can build their own wand using the kit, which they can then use to control action on a computer or television screen. Moving the wand in a certain way causes events like bells ringing and owls appearing. Kids have the option of over 70 "wizard challenges" to help them master their homemade wands. 

Help your little scientist complete a circuit and watch their face when they successfully activate the light. Then use household ingredients to conduct fun experiments in the “lab.” With over 40 sounds and phrases, this interactive and educational lab toy will ignite their passion for science and encourage a life-long love of learning that will only continue to blossom when they enter school.

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